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JOB APPLICATION
Marketing Manager (Bugatti)
Responsibilities
Accountable for entire marketing operations for Hypercar brands such as Alpine, Bugatti, Koenigsegg, Lotus, Pininfarina, Rimac and bonded car storage
Develop and execute marketing strategies, new product launches, budget and drive prospecting activities for both new car and service operations
Build brand awareness and desirability through key alliances, sponsorships and prospecting activities
Drive CRM strategies to increase customer retention,
Drive conquest strategies to improve walk-ins, understand customer and prospect demographics
Manage press relations and pitch stories to maximise media coverage
Maintain showroom as per principal’s corporate identity guidelines
Requirements
Minimum Degree qualifications with 5 years of marketing experience in a fast-paced retail environment
Luxury product marketing experience will be an added advantage
Knowledge of digital marketing with a passion for emerging technologies
Excellent commercial orientation, analytical and communication skills
Creative and innovative, with out-of-the-box approaches to marketing
Possess a valid Class 3 driving licence
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