JOB APPLICATION

Marketing Manager (Bugatti)

Responsibilities

  • Accountable for entire marketing operations for Hypercar brands such as Alpine, Bugatti, Koenigsegg, Lotus, Pininfarina, Rimac and bonded car storage
  • Develop and execute marketing strategies, new product launches, budget and drive prospecting activities for both new car and service operations
  • Build brand awareness and desirability through key alliances, sponsorships and prospecting activities
  • Drive CRM strategies to increase customer retention,
  • Drive conquest strategies to improve walk-ins, understand customer and prospect demographics
  • Manage press relations and pitch stories to maximise media coverage
  • Maintain showroom as per principal’s corporate identity guidelines

Requirements

  • Minimum Degree qualifications with 5 years of marketing experience in a fast-paced retail environment
  • Luxury product marketing experience will be an added advantage
  • Knowledge of digital marketing with a passion for emerging technologies
  • Excellent commercial orientation, analytical and communication skills
  • Creative and innovative, with out-of-the-box approaches to marketing
  • Possess a valid Class 3 driving licence

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