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Digital Marketing Specialist
Work as a Performance Marketing Specialist within the Central Digital Marketing team focused on planning, execution, and optimization of paid digital campaigns
Assume ownership of paid campaigns across search, social media, display/programmatic and 3rd-party advertising, accountable for key performance metrics for multiple brands and models
Employ data-driven approach to test new channels and refine channel mix, leveraging existing datasets to optimize campaign effectiveness
Develop iterate analytic dashboards to track, monitor and report on campaign performance to measure channel cost-efficiency metrics and ROI
Collaborate with brand management, sales and marketing stakeholders to strategize and execute result driven digital marketing campaigns
Minimum Degree qualifications with 2 – 3 years in digital marketing with proven track records of performance marketing experience
Result-oriented problem solver, keen to work in a transformative team with opportunities across digital marketing disciplines
Passionate about all things digital: eager to learn and try new digital marketing technologies and methodologies
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