JOB APPLICATION

Product Marketing Specialist (Jaguar and Land Rover / Renault)

Responsibilities

  • Plan, propose and execute marketing activities, including online and off-line lead generation activities
  • Assist in the day to day execution of the marketing activities include handling all ATL, BTL, PR, social media, events, partnerships and CRM initiatives
  • Review marketing activities and prepare post campaign reports
  • Organise CRM activities for owners and perks for owners to build loyalty 
  • Manage public relations with key media and journalists and coordinate media drives
  • Manage and update content on website
  • Manage overall content including generating local content, monitoring and responding to comments on social media channels
  • Create eDM, SMS content and automated eDM journey include filtering and sending to the right recipients
  • Track and monitor marketing budget
  • Handle all communications and marketing activities required for Aftersales business
  • Handle inventory and pricing of merchandise, ensure that target is hit with marketing activities planned to clear aged stock and ensure display is according to CI and audit requirements
  • Maintain showroom in optimal condition, ensure its smooth operations and continuously enhance on customer touch points

Requirements

  • Minimum Degree in Business/Marketing with 3 years of marketing experience with strong hands-on experience with digital and social media platforms
  • Detail-oriented, able to multitask and work within a fast-paced environment
  • Proficient MS Office applications and Adobe Photoshop
  • Possess a valid Class 3 driving licence
  • Selected candidate will be tasked to handle specific car models

    TITLE
    FIRST NAME
    LAST NAME
    CONTACT NO.
    EMAIL
    UPLOAD CV
    REMARKS