JOB APPLICATION

Responsibilities

• Collaborate with the marketing manager on the overall marketing strategies, events, reports, and budget
• Develop and implement integrated marketing campaigns in collaboration with different stakeholders to meet business objectives
• Assist in the day-to-day execution of the marketing activities include handling all ATL, BTL, PR, social media, events, partnerships, and CRM initiatives
• Drive CRM strategy to increase customer retention
• Drive lead generation strategy to increase online and offline lead generation
• Manage public relations with key media and journalists and coordinate media drives
• Monitor, adjust and track results of every activation and projects, and apply the learnings to improve future campaigns
• Preparing reports on marketing activities, including expenditures and results achieved
• Establish good working relationships with both internal and external stakeholders by maintaining strong lines of communication

Requirements

• Minimum Degree in Business/Marketing with 5 years of work experience in brand management
• Experience in luxury brand or environment will be highly regarded
• Proven track record of successful development and implementation of B2C marketing campaigns and events
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
• Strong knowledge of social media (Meta/WeChat) and digital marketing best practices
• Strong understanding of performance marketing funnel and direct-to-consumer acquisition
• Proficient in MS Office applications, Adobe Photoshop and Salesforce Marketing Cloud
• Experience with agency management
• Possess a valid Class 3 driving licence