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Lotus

LOTUS PHILOSOPHY

Throughout the company’s eight decades, it is innovation on road and track that has been key in delivering success. At the root of our DNA is Colin Chapman’s obsession with light weight. “Simplify, then add lightness”, he said. It was his philosophy, way before ‘minimalism’ became fashionable.

By tradition, Lotus uses the least number of parts in its products. Yet, they are impeccably engineered, retain their lightness and work dependably. Our expertise in lightweight architecture has made us a leader in environmentally friendly vehicle technology. It is crucial for all of us but we have never lost our performance advantage and sheer driving pleasure.

Lotus enjoys world renown that represents intense passion, tremendous individuality, a sense of fun and gritty determination. Yet, we have never lost sight of our primary aim of achieving the ultimate lightness, embodied sturdily, with a well-defined performance edge.

Even today, our now famous “lightweight laboratory” is at the heart of our business, redefining “lightweight” every day – using fewer, stronger components, utilising the latest generation composite materials and constantly striving – not just in thought, but in practice, to deliver the Lotus lightweight philosophy.

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